Bid Up / Get Listed
Padel AI Visibility Index · UK · snapshot 29 Oct 2026

Who AI recommends
in UK padel.

We asked five AI assistants the 56 questions UK players actually ask, about where to play, where to buy and what to buy. 556 answers. This is who they named, who they named first, and which pages they read to decide.

556 answers56 questions5 enginesNo brand named in any question
Where to play, #1Rocket Padel48%of 139 answers named them816151513 Where to buy, joint #1 shopPDH Sports45%of 139 answers named them316131515 What to buy, #1 brandBullpadel80%of 199 answers named them2737313727

Squares show each engine, left to right: ChatGPT, Claude, Google AI Mode, Perplexity, Gemini. Darker means named more often.

Four things the answers show

Being good is not the same
as being named.

48%

The leader misses half

The most named club in the UK appears in fewer than half the answers about where to play. For everyone else it is far lower.

13 v 0

The engines disagree

Express Padel is named in 13 of 28 ChatGPT answers about where to buy, and 0 of 28 in Google AI Mode. Same questions, different shop.

12%

First is rare

Even the most named shop is the first name in only 12% of answers. The first name is the one people click.

1 of 10

AI reads someone else

For racket advice, one of the ten sites AI cites most is a .co.uk. The UK shops it cites for where to buy drop out of the racket answers altogether.

Where to play · 139 answers to 14 questions

Rocket Padel leads, and still misses half the answers.

Fourteen questions about clubs, from the best in each nation to leagues, lessons and corporate events. Rocket Padel is named in 48% of answers and named first in 17%. Below the top six, nobody reaches one answer in five.

Named in (share of answers)95% rangeBy engine: ChatGPT, Claude, Google AI Mode, Perplexity, Gemini
  1. 1 Rocket Padelnamed first in 17% 48%816151513
  2. 2 Padiumnamed first in 13% 40%41814137
  3. 3 Stratford Padel Clubnamed first in 4% 32%6161057
  4. 4 Pure Padelnamed first in 3% 29%4510147
  5. 5 Game4Padelnamed first in 2% 26%47889
  6. 5= Rocks Lanenamed first in 1% 26%511587
  7. 7 Powerleaguenamed first in 1% 19%213263
  8. 8 Soul Padelnamed first in 1% 16%35455
  9. 8= Padel Social Clubnamed first in 1% 16%210352
  10. 10 David Lloydnamed first in 6% 15%24465
  11. 10= The Padel Clubnamed first in 2% 15%04449
  12. 12 Smash Padelnamed first in 4% 12%25451
  13. 13 Padel Unitednamed first in 0% 11%17061
  14. 14 Carbon Padel Clubnamed first in 3% 10%43421
  15. 14= The Padel Yardnamed first in 0% 10%16331

Pages AI cites for these questions

Top 10 domains, by answers linking to them.

  1. ukpadel.org40
  2. padeli.com31
  3. ltapadel.org.uk24
  4. gympluscoffee.com20
  5. lta.org.uk18
  6. thepadeldirectory.co.uk18
  7. ipadel.co.uk16
  8. courtchart.com15
  9. davidlloyd.co.uk14
  10. y1sport.com14
The 14 questions
  1. Best padel clubs in the UK
  2. Best padel clubs in England
  3. Best padel clubs in Scotland
  4. Best padel clubs in Wales
  5. Best padel clubs in Northern Ireland
  6. Best indoor padel courts in the UK
  7. Padel clubs with the most courts in the UK
  8. Biggest padel club chains in the UK
  9. Which UK padel clubs offer memberships rather than pay per play?
  10. Best padel venues for corporate events in the UK
  11. Which padel clubs in the UK run leagues and tournaments for amateurs?
  12. Where to find padel lessons for adults in the UK
  13. Best padel clubs for beginners in the UK
  14. Best padel clubs for kids and juniors in the UK
Full table, all 69 ranked names
#NameNamed in95% rangeNamed firstChatGPTClaudeGoogle AI ModePerplexityGemini
1Rocket Padel48% (67)40 to 5617%8/2816/2815/2815/2813/27
2Padium40% (56)33 to 4913%4/2818/2814/2813/287/27
3Stratford Padel Club32% (44)25 to 404%6/2816/2810/285/287/27
4Pure Padel29% (40)22 to 373%4/285/2810/2814/287/27
5Game4Padel26% (36)19 to 342%4/287/288/288/289/27
5=Rocks Lane26% (36)19 to 341%5/2811/285/288/287/27
7Powerleague19% (26)13 to 261%2/2813/282/286/283/27
8Soul Padel16% (22)11 to 231%3/285/284/285/285/27
8=Padel Social Club16% (22)11 to 231%2/2810/283/285/282/27
10David Lloyd15% (21)10 to 226%2/284/284/286/285/27
10=The Padel Club15% (21)10 to 222%0/284/284/284/289/27
12Smash Padel12% (17)8 to 194%2/285/284/285/281/27
13Padel United11% (15)7 to 170%1/287/280/286/281/27
14Carbon Padel Club10% (14)6 to 163%4/283/284/282/281/27
14=The Padel Yard10% (14)6 to 160%1/286/283/283/281/27
16UK Padel9% (13)6 to 151%4/283/283/282/281/27
16=The Padel Hub9% (13)6 to 150%2/281/283/284/283/27
18Edinburgh Sports Club8% (11)4 to 143%4/282/282/282/281/27
19Padelstars6% (9)3 to 120%0/283/281/284/281/27
20Jaxx Padel, Swansea6% (8)3 to 111%0/283/280/283/282/27
20=Manchester Padel Club6% (8)3 to 111%7/280/280/281/280/27
22Jaxx Padel5% (7)2 to 101%0/281/282/281/283/27
22=Park Sports5% (7)2 to 101%0/284/280/281/282/27
22=Belfast Boat Club5% (7)2 to 100%1/282/281/282/281/27
22=Surge Padel5% (7)2 to 100%1/283/281/280/282/27
26Racketeer4% (6)2 to 91%0/284/280/281/281/27
26=Let's Go Padel4% (6)2 to 90%1/282/282/280/281/27
26=Padel Mates4% (6)2 to 90%0/282/281/280/283/27
26=PadelHub4% (6)2 to 90%2/282/280/282/280/27
26=The Welsh Padel Centre, Cwmbran4% (6)2 to 90%2/281/280/282/281/27
31Padel 544% (5)2 to 84%0/282/282/280/281/27
31=Padel Box4% (5)2 to 81%0/285/280/280/280/27
31=The Padel Club Trafford City4% (5)2 to 81%4/280/280/281/280/27
31=Bromley Sports Club4% (5)2 to 80%3/281/280/281/280/27
31=Cardiff City House of Sport4% (5)2 to 80%0/281/280/283/281/27
31=Padel Society4% (5)2 to 80%1/282/280/281/281/27
31=West of Scotland Padel4% (5)2 to 80%3/280/282/280/280/27
38Court Chart3% (4)1 to 71%1/282/280/281/280/27
38=Harbour Club Chelsea3% (4)1 to 71%2/282/280/280/280/27
38=Padel Social House3% (4)1 to 70%0/281/280/282/281/27
38=PadelBox3% (4)1 to 70%0/282/280/280/282/27
38=Racket Barn Glasgow3% (4)1 to 70%1/281/280/282/280/27
38=Surge Padel Bristol3% (4)1 to 70%1/281/281/281/280/27
38=The Court Padel & Pickleball Club3% (4)1 to 70%1/281/282/280/280/27
38=The Padel Club, Trafford City (Manchester)3% (4)1 to 70%0/282/280/281/281/27
38=The Welsh Padel Centre3% (4)1 to 70%0/281/282/280/281/27
38=West of Scotland Padel Club3% (4)1 to 70%2/282/280/280/280/27
48Padel542% (3)1 to 62%1/280/280/281/281/27
48=It's Padel2% (3)1 to 61%0/280/282/280/281/27
48=Racket Barn2% (3)1 to 61%1/280/281/280/281/27
48=The Atrium Health Club2% (3)1 to 61%1/280/280/282/280/27
48=Big Box Padel Club Huddersfield2% (3)1 to 60%0/283/280/280/280/27
48=British Padel Academy2% (3)1 to 60%0/280/281/280/282/27
48=Eddie Irvine Sports2% (3)1 to 60%0/282/281/280/280/27
48=Feat42% (3)1 to 60%0/282/280/281/280/27
48=Glasgow Club Scotstoun2% (3)1 to 60%1/282/280/280/280/27
48=House of Padel2% (3)1 to 60%0/282/280/281/280/27
48=Ignite Padel2% (3)1 to 60%0/282/280/280/281/27
48=Padel Bonito2% (3)1 to 60%0/280/280/282/281/27
48=Padel League UK2% (3)1 to 60%2/280/281/280/280/27
48=Padel Up2% (3)1 to 60%1/280/280/282/280/27
48=Padel4All2% (3)1 to 60%0/282/281/280/280/27
48=Play Padel Club2% (3)1 to 60%0/282/280/281/280/27
48=Royal Parks2% (3)1 to 60%0/283/280/280/280/27
48=Slazenger Padel Club (Leeds)2% (3)1 to 60%0/283/280/280/280/27
48=Social Sports Society2% (3)1 to 60%0/281/280/282/280/27
48=The Padel Club TraffordCity, Manchester2% (3)1 to 60%1/280/280/282/280/27
48=The West Hants Club2% (3)1 to 60%2/281/280/280/280/27
48=West Worthing Club2% (3)1 to 60%3/280/280/280/280/27
Where to buy · 139 answers to 14 questions

The shops, with the racket brands taken out.

AI answers to shopping questions mix shops with the brands they sell. This table keeps only the places you can buy from. PDH Sports and Decathlon are named in 45% of answers each; Padel Shack is named in fewer answers but named first about as often as either.

Named in (share of answers)95% rangeBy engine: ChatGPT, Claude, Google AI Mode, Perplexity, Gemini
  1. 1 PDH Sportsnamed first in 12% 45%316131515
  2. 1= Decathlonnamed first in 10% 45%1314121211
  3. 3 Padel Shacknamed first in 11% 32%58101011
  4. 4 Express Padelnamed first in 8% 24%1311054
  5. 4= PadelHQnamed first in 3% 24%5101125
  6. 4= Central Sportsnamed first in 1% 24%6122211
  7. 7 Tennisnutsnamed first in 1% 17%46185
  8. 8 All Things Padelnamed first in 3% 16%85342
  9. 9 Amazon UKnamed first in 1% 14%110323
  10. 10 Everything Padelnamed first in 4% 13%15444
  11. 10= Racketworld UKnamed first in 2% 13%23067
  12. 12 Pādel Nuestronamed first in 3% 12%18143
  13. 13 Padel Marketnamed first in 1% 9%16023
  14. 13= PadelOnlinenamed first in 1% 9%33150
  15. 13= Padelshacknamed first in 1% 9%31053

Pages AI cites for these questions

Top 10 domains, by answers linking to them.

  1. pdhsports.com52
  2. padelshack.com48
  3. decathlon.co.uk36
  4. expresspadel.co.uk34
  5. centralsports.co.uk30
  6. tennisnuts.com24
  7. racketworld.co.uk23
  8. everythingpadel.co.uk19
  9. allthingspadel.co.uk16
  10. padelunderground.co.uk15
The 14 questions
  1. Best online shops for padel rackets in the UK
  2. Where to buy padel balls in bulk in the UK
  3. Best place to buy padel shoes in the UK
  4. Where can I try padel rackets before buying in the UK?
  5. Best padel equipment store for beginners in the UK
  6. Where to buy a padel racket under £100 in the UK
  7. Which UK shops offer padel racket demos or rental?
  8. Best UK website for padel clothing and accessories
  9. Where to buy padel court equipment (nets, ball machines) in the UK
  10. Where to buy kids' padel rackets in the UK
  11. Which UK retailers stock the widest range of padel rackets?
  12. Where to find padel racket deals and sales in the UK
  13. Best UK online store for padel strings, grips and overgrips
  14. Where to buy padel balls that last longest, UK
Full table, all 59 ranked names
#NameNamed in95% rangeNamed firstChatGPTClaudeGoogle AI ModePerplexityGemini
1PDH Sports45% (62)37 to 5312%3/2816/2813/2815/2815/27
1=Decathlon45% (62)37 to 5310%13/2814/2812/2812/2811/27
3Padel Shack32% (44)25 to 4011%5/288/2810/2810/2811/27
4Express Padel24% (33)17 to 318%13/2811/280/285/284/27
4=PadelHQ24% (33)17 to 313%5/2810/2811/282/285/27
4=Central Sports24% (33)17 to 311%6/2812/282/282/2811/27
7Tennisnuts17% (24)12 to 241%4/286/281/288/285/27
8All Things Padel16% (22)11 to 233%8/285/283/284/282/27
9Amazon UK14% (19)9 to 201%1/2810/283/282/283/27
10Everything Padel13% (18)8 to 204%1/285/284/284/284/27
10=Racketworld UK13% (18)8 to 202%2/283/280/286/287/27
12Pādel Nuestro12% (17)8 to 193%1/288/281/284/283/27
13Padel Market9% (12)5 to 141%1/286/280/282/283/27
13=PadelOnline9% (12)5 to 141%3/283/281/285/280/27
13=Padelshack9% (12)5 to 141%3/281/280/285/283/27
13=EverythingPadel9% (12)5 to 141%3/283/284/282/280/27
13=Sports Direct9% (12)5 to 141%4/282/282/280/284/27
18Pro:Direct Padel8% (11)4 to 141%3/281/280/284/283/27
18=String Sports8% (11)4 to 140%1/280/286/282/282/27
20Nick Rivett Sport7% (10)4 to 130%3/282/280/284/281/27
21All Things Tennis6% (9)3 to 121%0/281/284/282/282/27
22The Padel Company6% (8)3 to 111%3/281/281/280/283/27
22=Just Rackets6% (8)3 to 110%0/280/280/288/280/27
22=Racquet Depot UK6% (8)3 to 110%1/281/280/285/281/27
25Padelspeed5% (7)2 to 101%1/284/280/281/281/27
26Net World Sports4% (6)2 to 91%1/282/280/281/282/27
26=Padel Boost4% (6)2 to 91%3/280/280/281/282/27
26=Padelo4% (6)2 to 91%1/280/280/285/280/27
26=Stringers' World4% (6)2 to 91%0/282/281/283/280/27
26=PH Tennis4% (6)2 to 90%2/283/280/280/281/27
26=Racketworld4% (6)2 to 90%0/281/284/281/280/27
26=Tennis Nuts4% (6)2 to 90%0/281/280/282/283/27
26=Tennis-Point4% (6)2 to 90%2/283/281/280/280/27
34Padelism4% (5)2 to 80%2/281/280/280/282/27
34=PadelRetail4% (5)2 to 80%5/280/280/280/280/27
34=The Winning Margin4% (5)2 to 80%1/283/280/280/281/27
37Padel Demos UK3% (4)1 to 71%1/280/281/280/282/27
37=HG Rackets3% (4)1 to 70%0/280/284/280/280/27
37=nottennis.com3% (4)1 to 70%0/284/280/280/280/27
37=Padel Bears3% (4)1 to 70%0/282/280/281/281/27
37=PadelDemosUK3% (4)1 to 70%0/284/280/280/280/27
37=Tennis-Point UK3% (4)1 to 70%0/281/280/280/283/27
43Edwards Sports2% (3)1 to 62%0/282/281/280/280/27
43=NINEPADEL2% (3)1 to 61%1/281/280/281/280/27
43=Pista Sport2% (3)1 to 61%1/280/280/281/281/27
43=Sportsequip2% (3)1 to 61%2/280/280/280/281/27
43=Tennis Court Supplies2% (3)1 to 61%1/281/281/280/280/27
43=Amazon.co.uk2% (3)1 to 60%0/281/282/280/280/27
43=Corta Padel2% (3)1 to 60%0/282/280/281/280/27
43=Direct Padel2% (3)1 to 60%1/280/281/281/280/27
43=Hygglo2% (3)1 to 60%0/282/280/281/280/27
43=Nine Padel2% (3)1 to 60%0/282/280/281/280/27
43=Online Padel Shop2% (3)1 to 60%0/283/280/280/280/27
43=PadelAve2% (3)1 to 60%1/281/280/281/280/27
43=Pascal Box2% (3)1 to 60%0/280/281/280/282/27
43=RacketStation2% (3)1 to 60%2/280/281/280/280/27
43=Reydon Group2% (3)1 to 60%0/280/280/281/282/27
43=Smash Racket Pro2% (3)1 to 60%0/280/280/283/280/27
43=Zalando UK2% (3)1 to 60%0/280/280/283/280/27
What to buy · 199 answers to 20 questions

Five brands own the racket answer.

Twenty questions about rackets, balls and shoes. Bullpadel, Nox, Head, adidas and Babolat each appear in more than two answers in three. Wilson is next at 43%, then the drop: Siux at 20%.

Named in (share of answers)95% rangeBy engine: ChatGPT, Claude, Google AI Mode, Perplexity, Gemini
  1. 1 Bullpadelnamed first in 22% 80%2737313727
  2. 2 Noxnamed first in 23% 78%2735263632
  3. 3 Headnamed first in 15% 76%2535303329
  4. 4 adidasnamed first in 9% 70%2331323222
  5. 5 Babolatnamed first in 8% 69%2531223624
  6. 6 Wilsonnamed first in 5% 43%152772710
  7. 7 Siuxnamed first in 1% 20%1210594
  8. 8 StarVienamed first in 1% 19%912277
  9. 9 Dunlopnamed first in 0% 15%38387
  10. 10 Kuikmanamed first in 4% 12%463100
  11. 11 Jomanamed first in 0% 7%28040
  12. 12 Decathlonnamed first in 1% 6%15402
  13. 13 Black Crownnamed first in 1% 6%24050
  14. 14 ASICSnamed first in 5% 5%12222
  15. 14= Oxdognamed first in 1% 5%22131

Pages AI cites for these questions

Top 10 domains, by answers linking to them.

  1. padelmarket.com75
  2. padeli.com48
  3. padelbrowser.com32
  4. tiendapadelpoint.com32
  5. padelcourtsfinder.com22
  6. padelunderground.co.uk17
  7. padelful.com16
  8. zonadepadel.com14
  9. padelspeak.com13
  10. padelvs.com13
The 20 questions
  1. Best padel racket brands
  2. Best padel racket for beginners
  3. Best padel racket for intermediate players
  4. Best padel rackets for control
  5. Best padel rackets for power
  6. Best padel racket under £150
  7. Which padel racket brands do professionals use?
  8. Best padel racket for players with tennis elbow or arm pain
  9. Best lightweight padel rackets for women
  10. Best padel rackets for juniors
  11. Most durable padel racket brands
  12. Best value padel racket brands
  13. Which padel racket shape is best for beginners, and which brands make them?
  14. Best padel balls brand
  15. Best padel shoes brands for indoor courts
  16. Best padel racket brands in 2026
  17. Carbon vs fibreglass padel rackets, which brands to look at
  18. Best padel racket for an attacking player
  19. Which padel racket brands offer the best warranty?
  20. Best premium padel racket brands
Full table, all 32 ranked names
#NameNamed in95% rangeNamed firstChatGPTClaudeGoogle AI ModePerplexityGemini
1Bullpadel80% (159)74 to 8522%27/4037/4031/4037/4027/39
2Nox78% (156)72 to 8423%27/4035/4026/4036/4032/39
3Head76% (152)70 to 8215%25/4035/4030/4033/4029/39
4adidas70% (140)64 to 769%23/4031/4032/4032/4022/39
5Babolat69% (138)63 to 758%25/4031/4022/4036/4024/39
6Wilson43% (86)37 to 505%15/4027/407/4027/4010/39
7Siux20% (40)15 to 261%12/4010/405/409/404/39
8StarVie19% (37)14 to 251%9/4012/402/407/407/39
9Dunlop15% (29)10 to 200%3/408/403/408/407/39
10Kuikma12% (23)8 to 174%4/406/403/4010/400/39
11Joma7% (14)4 to 110%2/408/400/404/400/39
12Decathlon6% (12)3 to 101%1/405/404/400/402/39
13Black Crown6% (11)3 to 101%2/404/400/405/400/39
14ASICS5% (9)2 to 85%1/402/402/402/402/39
14=Oxdog5% (9)2 to 81%2/402/401/403/401/39
16Tecnifibre4% (8)2 to 80%2/401/401/404/400/39
16=Varlion4% (8)2 to 80%2/404/401/401/400/39
18Cork Padel3% (5)1 to 61%0/402/401/401/401/39
19Coello Pro2% (4)1 to 50%0/404/400/400/400/39
19=Kombat2% (4)1 to 50%0/402/400/402/400/39
19=PDH Sports2% (4)1 to 50%0/401/401/400/402/39
19=Royal Padel2% (4)1 to 50%1/401/400/400/402/39
23All Things Tennis2% (3)1 to 40%0/400/403/400/400/39
23=Hack2% (3)1 to 40%0/403/400/400/400/39
23=Lacoste2% (3)1 to 40%0/400/401/401/401/39
23=Lok2% (3)1 to 40%0/402/401/400/400/39
23=Metalbone2% (3)1 to 40%0/403/400/400/400/39
23=Padel Market2% (3)1 to 40%1/402/400/400/400/39
23=Prada2% (3)1 to 40%0/400/401/401/401/39
23=Premier Padel2% (3)1 to 40%0/402/401/400/400/39
23=Pādel Nuestro2% (3)1 to 40%0/401/400/400/402/39
23=Yonex2% (3)1 to 40%0/401/400/400/402/39
Where to buy, engine by engine

Ask a different assistant,
get a different shop.

The top twelve shops, counted per engine. Each engine answered the same 14 questions in two wordings.

ChatGPTClaudeGoogle AI ModePerplexityGemini
PDH Sports3/2816/2813/2815/2815/27
Decathlon13/2814/2812/2812/2811/27
Padel Shack5/288/2810/2810/2811/27
Express Padel13/2811/280/285/284/27
PadelHQ5/2810/2811/282/285/27
Central Sports6/2812/282/282/2811/27
Tennisnuts4/286/281/288/285/27
All Things Padel8/285/283/284/282/27
Amazon UK1/2810/283/282/283/27
Everything Padel1/285/284/284/284/27
Racketworld UK2/283/280/286/287/27
Pādel Nuestro1/288/281/284/283/27
Not in the table?

AI names who it reads about.
Be somewhere it reads.

The pages AI cites are shops, guides and "best of" lists. If your business is not on them, it is not in the answer.

BidPadel Visibility

Get into the pages AI reads

A press release and brand mentions in "best of" and review listicles, for any padel business. One fixed price, no retainer.

See Visibility → Cited

Measure your own name

The same method run for your business: your questions, your competitors, every engine, every month.

cited.page/padel →

BidPadel and Cited are both run by Richard Patey. No business paid to be in this index and none can pay to move in it. Buying anything from either does not change a number on this page.

Method

How we asked

Each of the 56 questions was asked in two wordings on five engines, one answer each: 556 answers. The location (United Kingdom, English) was set at measurement time, not written into the questions. No question names a brand.

ChatGPT, Claude and Perplexity answered through their developer interfaces with web search on. Google AI Mode and Gemini are the answers a logged-out user sees in the consumer product. The two layers can name and cite different things. Answers were collected through DataForSEO.

How names were counted

A model from a different provider than the engine read each answer and listed the names in the order they appear. A name counts once per answer, however often it is repeated. A name needs at least three mentions to be ranked.

Named in is the share of the table's answers naming it. The range is a 95% Wilson interval: 44% (36 to 52) means the true share is likely between 36% and 52%. Named first is the share where it is the first name in the answer. = marks the same count as the name above.

What we changed

The where-to-buy table lists shops only. Removed because they make kit rather than sell it: HEAD, Bullpadel, Adidas, Nox, Babolat, Wilson, Kuikma, Dunlop, Asics, Tecnifibre, Oxdog, Siux, WX Padel, Raquex, VKS Rackets, Joma, K-Swiss, PDX Padel, Puma, Stiga, Altimus, Mizuno, Vermont Sports, Sports Tutor. Removed because they are venues or bodies, not shops: Rocket Padel, David Lloyd, Game4Padel, Pure Padel, Park Sports, UK Padel, Ultimate Padel. The where-to-play table leaves out booking platforms and governing bodies (Playtomic, MATCHi, ClubSpark, LTA).

Some names appear under more than one spelling (Padel Shack and Padelshack, Everything Padel and EverythingPadel). They are listed as the answers wrote them. Their counts cannot be added together, because one answer can use both.

The limits

This is a single snapshot, taken 29 October 2026. AI answers vary by date, location and model, and the next run will differ. Nothing here is a ranking guarantee, and nothing here is a judgement of any club, shop or brand.

Measured with Cited.